Fashion for thoughts

Soho House Member discounts during London Fashion Week:

Members of the Soho House Group will be able to benefit from special discounts at Shoreditch House and Soho House London this London Fashion Week. We’ll be holding a Vernisage - which I discovered last night derives from the French for varnish, implying that the varnish is still wet on the artwork - giving an exclusive preview of Summer 09; and we will have brand new Winter 08 stock and classic stock at a special discount for House members. 

Shoreditch House: Mon and Tue 15th and 16th Sept 08, from midday to closing.
Soho House: Wed 17th Sept 08, from midday to closing. 

The beginning of August will see our new winter season Anthology Collection in store at: Harvey Nichols, London and Hong Kong; United Arrows Tokyo; L’Eclaireur Paris and Tokyo; FBO, St Tropez; Genté, Rome; and Casual, Almaty. From our press release:

“The new found affluence of post-war, post-recession, working-class Britain, began a series of powerful music and fashion movements that are still influential today. From the late 1950s young men and women started to spend money on clothes to look good rather than just for ‘Sunday Best’. Music, money and mobility, all part of a new social freedom, a trend still going strong today.

This coming winter season, Social Suicide has begged and borrowed from these iconic 50 years to create their Anthology range. The Teddies, Mods, Rockers, Skinheads, Punks, Rudies and Dandies have all played their part, contributing fabrics, detailing and stories to create some stunning contemporary suits, jackets, jeans and overcoats – as usual, complimented by their shirts, sweaters, socks, ties and suspenders.

High-visibility trims, quilted linings, jersey cuffs, hidden pockets and a diplomatic use of velvet make for an increasingly sophisticated addition to this young and innovative brand’s work.”