2004-2011
 
 

Brick Lane, East London 2003

"I'm going to print a handbag over my jacket pocket. Anna keeps asking me to carry her lippy and house keys because they spoil the line of her dress".

Neither Simon nor I are East Londoners. We're immigrants. Simon had moved Deepend to Scrutton Street back in 1999 and we'd both been treading the streets since the Blue Note in the early 90's; but it was our home now, where we lived, worked and played. 

We laughed and joked about masculinity, emancipation, handbags and fashion. After a bagel and soup, we parted company and headed home but the conversation was seminal and I took a head full of thoughts to bed. In the morning I called Simon. 

"Let's do it". 
"What?"
"I've had a dozen other ideas overnight. We'll call it Social Suicide. It'll be brilliant"
"Er, ok."
"Great. I'm heading over..."

And so it started. We worked with second hand suits, paint, iron on transfers and some terrible stitching. We took photos, built websites, we generally fucked around. We begged and we borrowed and in very little time, we had 'A Collection', an order, a show, another order, a shop, another shop...

Matt Grey (aka Tig)

 
 
 

Timeline

 
 

2003 Shit and Twigs

... and second hand suits and paint and iron on transfers and half a clue we made a 'collection'. 

 
 
 
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Nico

Nico Nuzzaci, a diamond of a man and a very dear friend. Nico took us on-line, gave us a graphic style, a font, a brand beyond our logo. He joined in all the fun, helped out constantly and made us look good by wearing our suits.  

 
 
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2004 - Mumbai 

I put myself on a flight to India to find us some manufacturers. I walked the streets, 

 
 
 
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Mr Mani

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2004 July - Shoot

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Mr Alam and Son

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Brylie

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2004 winter - Tinker Tailor 

Our first designs hit the shop floor of Harvey Nichols in 2004. Yadda maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. In sit amet felis malesuada, feugiat purus eget, varius mi. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus. Suspendisse nec congue purus.

 
 
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Tranoi

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2005 winter - Beautiful Game

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Ed Reeve

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2008 Summer - Deconstruct

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Christy

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2008 Winter - Anthology

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2009 Summer - Beaufort

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2010 - Maxi Jazz

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Julia

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2009 Winter - Dictators of Fashion

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2010 Summer - Holidaze

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Carnaby

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